• Subject: Re: My fantasy Super Bowl commercial ...
  • From: Scott Klement <klemscot@xxxxxxxxxxxx>
  • Date: Thu, 25 Jan 2001 02:20:53 -0600 (CST)


IMHO, its not a real good idea to announce "our system is hacker proof!"
especially on network television.

This is especially true of the AS/400, which is ONLY relatively safe 
against hackers because most hackers don't know anything about it.

Probably THE easiest way to get your system hacked is announce to the
world that it "can't be".   It's kind of like walking out the middle of a
war/battle zone and saying "you can't shoot me!  I'm bullet proof!  nobody
has shot me yet!"


On Wed, 24 Jan 2001, David Gibbs wrote:

> Folks:
> 
> As I was driving home from work today, I heard a story on NPR's All Things 
> Considered show about how the last years Super Bowl was chock full of 
> dotCOM advertising.
> 
> That got me to thinking about THIS years Super Bowl ... and how I'd like to 
> see a iSeries 400 commercial.
> 
> So, I put somethings together in my mind ... granted, I'm not a marketing 
> guru or a advertising wiz... but, I submit the following two potential 
> spots for your consideration...
> 
> Advert #1
> ------------------------------------------
> Fade in
> Scene: A bustling IS department in a mid-size manufacturing company
> 
> ITS Manager dressed in a suit & tie walks up to a calmly working programmer 
> or operator (casually dressed)
> 
> ITS Mgr: I hear that XYZ Corp down the road got hacked last night
> 
> Programmer: Yep, their lan guy called me ... the hacker was hitting every 
> site on the local sub-net.  Quite a customer service nightmare ... their 
> entire customer database was copied, credit cards included.
> 
> ITS Mgr: Wow, did we get hit?
> 
> Programmer: I checked when I got in ... the hackers tried, but gave up 
> after 20 minutes.  They couldn't get anywhere.
> 
> Fade out
> 
> Fade in: white background with a black eServer 400 in the middle
> The words "IBM iSeries eServer 400 ... for when you can't afford to be out 
> of business".
> ------------------------------------------
> 
> Advert #2
> ------------------------------------------
> Scene: Conference room in a mid-sized distribution company.  President of 
> the company is presiding over a department heads meeting.
> 
> President: Ok folks, this new marketing campaign is going to make customer 
> orders shoot through the roof.  We want to make sure that we can be 
> ready.  The question is: Are we ready?  Customer service?
> 
> Cust service mgr: We've hired and trained 20 more customer service 
> agents.  We'll be ready for the extra work.
> 
> President: Shipping?
> 
> Shipping manager: We've arranged for extra trucks to be ready and the dock 
> guys are aware of the plan
> 
> President: Purchasing?
> 
> Purchasing manager: Our vendors are aware of our plans and can provide us 
> with the materials.
> 
> President: ITS?
> 
> ITS Manager: No problem, the system can handle the extra load.  Business as 
> usual for us.
> 
> President: Ok folks, this is the big one ... lets take care of business.
> 
> Fade out
> 
> Fade in: white background with a black eServer 400 in the middle
> The words "IBM iSeries eServer 400 ... for when you can't afford to be out 
> of business".
> ------------------------------------------
> 
> I admit: I like #1 better than #2, but I think they are both pretty good.
> 
> I also admit: I adapted the slogan from Chris Rehm's sig line (back in '97).
> 
> I was reading the ad ideas to my wife just now and she asked me: "Why are 
> you writing advertisements".  My response: Because IBM won't.
> 
> btw: If anyone at IBM cares to float these ideas up the chain of command, I 
> gladly give permission for my ideas to be used in real commercials.
> 
> david
> 
> 
> --
> | Internet: david@midrange.com
> | WWW: http://www.davids-place.net
> |
> | Victory does not convey legitimacy
> 
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