Re: My fantasy Super Bowl commercial ...

[Frank Reiss <freiss47@xxxxxxxxx>]

 
David, #1 Rocks, #2 is OK, not as dramatic. We should get this to the marketing team ASAP.

Frank

  David Gibbs <david@midrange.com> wrote:

> Folks:
>
> As I was driving home from work today, I heard a story on NPR's All Things 
> Considered show about how the last years Super Bowl was chock full of 
> dotCOM advertising.
>
> That got me to thinking about THIS years Super Bowl ... and how I'd like to 
> see a iSeries 400 commercial.
>
> So, I put somethings together in my mind ... granted, I'm not a marketing 
> guru or a advertising wiz... but, I submit the following two potential 
> spots for your consideration...
>
> Advert #1
> ------------------------------------------
> Fade in
> Scene: A bustling IS department in a mid-size manufacturing company
>
> ITS Manager dressed in a suit & tie walks up to a calmly working programmer 
> or operator (casually dressed)
>
> ITS Mgr: I hear that XYZ Corp down the road got hacked last night
>
> Programmer: Yep, their lan guy called me ... the hacker was hitting every 
> site on the local sub-net. Quite a customer service nightmare ... their 
> entire customer database was copied, credit cards included.
>
> ITS Mgr: Wow, did we get hit?
>
> Programmer: I checked when I got in ... the hackers tried, but gave up 
> after 20 minutes. They couldn't get anywhere.
>
> Fade out
>
> Fade in: white background with a black eServer 400 in the middle
> The words "IBM iSeries eServer 400 ... for when you can't afford to be out 
> of business".
> ------------------------------------------
>
> Advert #2
> ------------------------------------------
> Scene: Conference room in a mid-sized distribution company. President of 
> the company is presiding over a department heads meeting.
>
> President: Ok folks, this new marketing campaign is going to make customer 
> orders shoot through the roof. We want to make sure that we can be 
> ready. The question is: Are we ready? Customer service?
>
> Cust service mgr: We've hired and trained 20 more customer service 
> agents. We'll b
> e ready for the extra work.
>
> President: Shipping?
>
> Shipping manager: We've arranged for extra trucks to be ready and the dock 
> guys are aware of the plan
>
> President: Purchasing?
>
> Purchasing manager: Our vendors are aware of our plans and can provide us 
> with the materials.
>
> President: ITS?
>
> ITS Manager: No problem, the system can handle the extra load. Business as 
> usual for us.
>
> President: Ok folks, this is the big one ... lets take care of business.
>
> Fade out
>
> Fade in: white background with a black eServer 400 in the middle
> The words "IBM iSeries eServer 400 ... for when you can't afford to be out 
> of business".
> ------------------------------------------
>
> I admit: I like #1 better than #2, but I think they are both pretty good.
>
> I also admit: I adapted the slogan from Chris Rehm's sig line (back in '97).
>
> I was reading the ad ideas to my wife just now and she asked me: "Why are 
> you writing advertisements". My response: Because IBM won't.
>
> btw: If anyone at IBM cares to float these ideas up the chain of command, I 
> gladly give permission for my ideas to be used in real commercials.
>
> david
>
>
> --
> | Internet: david@midrange.com
> | WWW: http://www.davids-place.net
> |
> | Victory does not convey legitimacy
>
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