RE: iSeries marketing - Press

Al,

Thanks for the info!  Sure was thorough, and I really appreciated you
checking out the competition!

I guess I'm going to have to get the print versions of some of these.

jt

----------------

Snip from Al's excellent post:

Talking about IBM ads ... I saw a new one today.  I just started getting
e-Week magazine from Ziff Davis & today (Tues 10-10) I got the Oct 9 issue
which has several articles of potential interest to folks concerned about
the
AS/400 image.  The center-fold, pages 63-66 (4 pages) is an IBM ad in which
I
can only say WOW.

First page is picture of a stealth fighter on deck of air craft carrier &
alond side are some familiar e-server boxes ... the text is

NEW BANDWIDTH
 NEW WIRELESS
  NEW STANDARDS
   NEW DEMANDS
    NEW EXPECTATIONS
     NEW WORK
      [ NEW WORLD ]

Second page is about e-server in the new world of new attitude with basic
business infrastructure & radical new results.  One of IBM standard general
marketing statements that I have seen before, except the e-server is right
in
the middle of it.

Third page focuses on New Thinking & New Science
One column continues second page new vision new thinking new actions to cope
with business realities of today.
Other column hits on e-server strengths
every platform from Win 2k to Unix to Linux (400 not on that list)
superior performance figures including the fastest Web server on Earth
open standards like Linux combined with IBM quality support
capacity on demand pay as you grow
uptime assurance ... no specific numbers cited

New Science mentions the world's fastest computer, memory efficiency, most
cost effective Linux server in the world, with some specific numbers

Last Page has equal sized blurbs on each of the 4 Sieries

for our familiar 400, we are told
fast implementation, high performance, near zero maintenance for thousands
of
ready to run business solutions
64 bit, copper & SOI, up to 16 Gig Memory, up to 4 Tera Dasd, various other
strengths listed, models start at $ 10 k

(big snip)

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