RE: AS/400 rebrand

[Joel Fritz <JFritz@xxxxxxxxxxxxxxxx>]

I don't see much advertising these days except in trade magazines and
newspapers, but I remember the Bill Cosby Ford ads where the slogan was
something like "Ford wants to be your car company."  Insurance and brokerage
companies advertise that way.  Seems like selling IBM as a company that can
provide a total solution to your data processing, or whatever you want to
call it, needs regardless of the implementation details is a reasonable
idea.  Personally and selfishly, I wish they'd promote the hell out of the
400 and ignore the other computer lines.   

I dunno, one of the reasons I have a technical job is that that sort of
thing goes over my head.  

> -----Original Message-----
> From: booth@martinvt.com [mailto:booth@martinvt.com]
> Sent: Wednesday, September 27, 2000 10:50 AM
> To: MIDRANGE-L@midrange.com
> Subject: RE: AS/400 rebrand
> 
> 
> IBM just doesn't pay attention I guess.  Who on earth 
> advertises "Here's 
> what we sell. Pick one".  GM never advertises the company, 
> neither does 
> Ligget & Myers, or Ford, or Kellogg, or Microsoft.  They 
> always advertise 
> a product.  This is pretty basic stuff from Advertising 101 in any 
> business school.  For IBM to be getting it wrong smacks of conceit or 
> hubris (pick one).
> 
> What especially amazes me is that Lou G. is from a tobacco 
> company and 
> they have understood that for years.  There's a long list of 
> reasons for 
> advertising brands but I'll throw out one major reason:  How much you 
> wanna bet that Firestone wishes their tires had great big 
> white letters 
> saying anything else but "Firestone"?
> 
> _______________________
> Booth Martin
> Booth@MartinVT.com
> http://www.MartinVT.com
> _______________________
> 
> 
> 
> 
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