RE: AS/400 rebrand

["Stone, Brad V (TC)" <bvstone@xxxxxxxxxxxxxx>]

I talked with some IBMers and they said "no... it's not being renamed, the
machines are not being consolodated...etc... etc...  "

The only consolodatin, according to them, is advertising all their machines
together as a "you pick which is best for you" type of deal.

> -----Original Message-----
> From: nina jones [mailto:ddi@datadesigninc.com]
> Sent: Wednesday, September 27, 2000 8:32 AM
> To: MIDRANGE-L@midrange.com
> Subject: Re: AS/400 rebrand
> 
> 
> > I have just heard from an IBM'er a confirmation on the rebrand from
> > AS/400 to I/400 or I/500. Even that the front covers changes too and
> > that you can 'upgrade' your cover.
> 
> 
> i heard that it was marketing driven, pure and simple.  the as/400 has
> been out for 12 years and it needed a new name.  like the 'new coke'. 
> 
> the person that told me this, when asked if i thought it was a good
> idea, paused for a very long time and said 'they don't pay me 
> to think'.
> 
> nj
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