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  3. September 2000

Re: AS/400 rebrand

  • Subject: Re: AS/400 rebrand
  • From: nina jones <ddi@xxxxxxxxxxxxxxxxx>
  • Date: Wed, 27 Sep 2000 08:31:30 -0500
  • Organization: Data Design Inc. http://www.datadesigninc.com
 
> I have just heard from an IBM'er a confirmation on the rebrand from
> AS/400 to I/400 or I/500. Even that the front covers changes too and
> that you can 'upgrade' your cover.


i heard that it was marketing driven, pure and simple.  the as/400 has
been out for 12 years and it needed a new name.  like the 'new coke'. 

the person that told me this, when asked if i thought it was a good
idea, paused for a very long time and said 'they don't pay me to think'.

nj
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