RE: AS/400 rebrand

[neilp@xxxxxxxxxxx]

They do, "Bridgestone" !   :-)





booth@martinvt.com@midrange.com on 2000/09/27 13:50:19

Please respond to MIDRANGE-L@midrange.com

Sent by:  owner-midrange-l@midrange.com


To:   MIDRANGE-L@midrange.com
cc:

Subject:  RE: AS/400 rebrand


IBM just doesn't pay attention I guess.  Who on earth advertises "Here's
what we sell. Pick one".  GM never advertises the company, neither does
Ligget & Myers, or Ford, or Kellogg, or Microsoft.  They always advertise
a product.  This is pretty basic stuff from Advertising 101 in any
business school.  For IBM to be getting it wrong smacks of conceit or
hubris (pick one).

What especially amazes me is that Lou G. is from a tobacco company and
they have understood that for years.  There's a long list of reasons for
advertising brands but I'll throw out one major reason:  How much you
wanna bet that Firestone wishes their tires had great big white letters
saying anything else but "Firestone"?

_______________________
Booth Martin
Booth@MartinVT.com
http://www.MartinVT.com
_______________________



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