RE: "State of the Midrange" by Don Rima

Replace IBM in this statement with Microsoft, Ford or Johnson&Johnson, and
it will still be correct. The rule one of today's market is not to respond
to the existing demand, but to run ad campaigns making the demand follow the
required pattern. It's amazing, however, how easy it is to manipulate the
aforementioned demand.

Lo

> -----Original Message-----
> From: booth@martinvt.com [SMTP:booth@martinvt.com]
> Sent: Wednesday, August 23, 2000 10:37 AM
> To:   MIDRANGE-L@midrange.com
> Subject:      Re: "State of the Midrange" by Don Rima
> 
> Your premise fails.  We can't "do it right".  IBM is now headed by a 
> commodities salesman. 
> 
> He sees all products as he saw tobacco in the farmer's fields.  The 
> material itself was of no relevance; in fact excellence was cut off at the
> 
> roots because his only real bargaining power was to keep the farmers' 
> tobacco crops identical so he could bludgeon their pricing and keep them 
> living on Tobacco Road.  His profits came from  addicting his customers to
> 
> a commodity and then differentiating identical products with advertising 
> campaigns. 
> 
> Based on his track record to date I suspect all we'll ever really see is 
> The Marlboro Man geeked out in a beard and red suspenders.
> 
> 
> _______________________
> Booth Martin
> Booth@MartinVT.com
> http://www.MartinVT.com
> _______________________
> 
> 
> 
> 
> nina jones <ddi@datadesigninc.com>
> Sent by: owner-midrange-l@midrange.com
> 08/22/2000 09:04 AM
> Please respond to MIDRANGE-L
> 
>  
>         To:     MIDRANGE-L@midrange.com
>         cc: 
>         Subject:        Re: "State of the Midrange" by Don Rima
> 
> > How about us all kicking in a little money, (maybe take up a collection 
> at
> > COMMON) and buy a full page ad in the Wall Street Journal to the IBM 
> stock
> > holders.    A kinda "Open Letter to Lou"   type thing.   Well thought 
> out,
> > Artfully worded to present our case.     Leak it's appearance to every 
> Mag
> > writer we can look up.
> 
> 
> ew, what an idea!!  so how much would something like that cost?  could
> you imagine the stir that would cause if it was done right! 
> 
> nj
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