Re: "State of the Midrange" by Don Rima

[booth@xxxxxxxxxxxx]

Your premise fails.  We can't "do it right".  IBM is now headed by a 
commodities salesman. 

He sees all products as he saw tobacco in the farmer's fields.  The 
material itself was of no relevance; in fact excellence was cut off at the 
roots because his only real bargaining power was to keep the farmers' 
tobacco crops identical so he could bludgeon their pricing and keep them 
living on Tobacco Road.  His profits came from  addicting his customers to 
a commodity and then differentiating identical products with advertising 
campaigns. 

Based on his track record to date I suspect all we'll ever really see is 
The Marlboro Man geeked out in a beard and red suspenders.


_______________________
Booth Martin
Booth@MartinVT.com
http://www.MartinVT.com
_______________________




nina jones <ddi@datadesigninc.com>
Sent by: owner-midrange-l@midrange.com
08/22/2000 09:04 AM
Please respond to MIDRANGE-L

 
        To:     MIDRANGE-L@midrange.com
        cc: 
        Subject:        Re: "State of the Midrange" by Don Rima

> How about us all kicking in a little money, (maybe take up a collection 
at
> COMMON) and buy a full page ad in the Wall Street Journal to the IBM 
stock
> holders.    A kinda "Open Letter to Lou"   type thing.   Well thought 
out,
> Artfully worded to present our case.     Leak it's appearance to every 
Mag
> writer we can look up.


ew, what an idea!!  so how much would something like that cost?  could
you imagine the stir that would cause if it was done right! 

nj
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