RE: MAKEMONEY cmd

[Joel Fritz <JFritz@xxxxxxxxxxxxxxxx>]

*********The following is my personal opinion and could easily be construed
as the product of a diseased mind.**************


I dunno, I never got that upset about the "Magic Box" campaign.  Maybe I'm
naive, but I don't think technical people necessarily control the decision
to buy computers.  I thought the campaign was designed to make people feel
warm and fuzzy about IBM. Admittedly that's a tall order. <g>

If you can soften up upper management on the concept of IBM, then the
technical people can influence them to choose the appropriate product.  Of
course, there's only one. <g>  

The "Magic Box" ads seem very similar in concept to the Sun and Microsoft
ads I've seen a few times on TV.  

Just because the AS/400 is a superior product doesn't mean it's best to
market it that way. Enough of the Betamax or the Amiga, consider the
Packard. 



> -----Original Message-----
> From: nina jones [mailto:ddi@datadesigninc.com]
> Sent: Monday, April 03, 2000 5:51 PM
> To: MIDRANGE-L@midrange.com
> Subject: Re: MAKEMONEY cmd
> 
> 
> > Nina, You should have heard Dr. Soltis talk about Magic 
> Box.  He also talked
> > about the new AS/400 campaigns.  Whether the campaign is 
> good or bad it sure
> > is AS/400 specific.  He says it is "battleship marketing" 
> but it sounded
> > good to me.  Did you know they just gave away a Corvette?
> 
> you mean the new as/400 campaign?  maybe i'm dense, but i 
> can't see how
> someone meditating in the desert with a computer says 
> anything about why
> you should buy that computer.  or dancing schoolgirls!  really!
> 
> we've been hammered with the fact 'you need an open system' without
> really being told why.  but there is something attractive in 
> fact, about
> getting a computer that fits together seamlessly, rather than pieces
> patched together.  like a point and shoot camera.  you'd think that
> would mean something to execs.  
> 
> but i didn't know about the corvette.  and i sure didn't win it.
> 
+---
| This is the Midrange System Mailing List!
| To submit a new message, send your mail to MIDRANGE-L@midrange.com.
| To subscribe to this list send email to MIDRANGE-L-SUB@midrange.com.
| To unsubscribe from this list send email to MIDRANGE-L-UNSUB@midrange.com.
| Questions should be directed to the list owner/operator: david@midrange.com
+---