Re: MAKEMONEY cmd

He spoke of what he called "battleship marketing" and how Lotus is so mad 
at them for taking over the Lotusphere conferences recently, including 
renting limos and hummers, blimps, and buying out an airport's billboards. 
 He gave all 700+ of us Maglights with "AS/400" on the side.  He spoke of 
more advertising to come, but all being targeted to specific buying 
influences.  Frankly I came away thinking they might not get it  exactly 
right but at least they are screaming "AS/400" in really loud voices.


_______________________
Booth Martin
boothm@earth.goddard.edu
http://www.spy.net/~booth
_______________________




nina jones <ddi@datadesigninc.com>
Sent by: owner-midrange-l@midrange.com
04/03/2000 08:51 PM
Please respond to MIDRANGE-L

 
        To:     MIDRANGE-L@midrange.com
        cc: 
        Subject:        Re: MAKEMONEY cmd


> Nina, You should have heard Dr. Soltis talk about Magic Box.  He also 
talked
> about the new AS/400 campaigns.  Whether the campaign is good or bad it 
sure
> is AS/400 specific.  He says it is "battleship marketing" but it sounded
> good to me.  Did you know they just gave away a Corvette?

you mean the new as/400 campaign?  maybe i'm dense, but i can't see how
someone meditating in the desert with a computer says anything about why
you should buy that computer.  or dancing schoolgirls!  really!

we've been hammered with the fact 'you need an open system' without
really being told why.  but there is something attractive in fact, about
getting a computer that fits together seamlessly, rather than pieces
patched together.  like a point and shoot camera.  you'd think that
would mean something to execs. 

but i didn't know about the corvette.  and i sure didn't win it.

nj


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