nina jones wrote: > they should have run ads with one guy re-booting his p/c, yelling for > tech help, throwing things, messy desk, etc., and the guy at the next > desk puttering away without a problem, who's calm, neat, and organized. > that would have gotten peoples attention. that hits us where we live! Oh, but that would have made too much sense!! It has been suggested that the AS/400 isn't being promoted because it might be rebranded. I've been hearing that rumor/speculation for at least two years. Well, if so, get the heck on with it!!!! Or is it stuck "in committee" while the AS/400 itself dies a slow, agonizing death taking down some very dedicated business partners with it. Well, come to think of it, the "dedicated" business partners are already covering their bets on every other platform out there because they don't trust IBM to support what was once a promising product. I got in a heated discussion with an AS/400 marketing specialist a few months ago when I told him that I thought the AS/400 would be a discontinued product line within 5 years (and I don't mean by being rebranded). He argued that IBM wouldn't be putting so much development money into a product they weren't going to try to sell. I just clucked my tongue and asked him if he remembered a product called OS/2. Frank Soltis has said that Rochester gets development $ based predominately on sales in the previous year. So if sales drop for a year, just how much development funding is going to be authorized to keep the product competitive? > and the magic (tragic) box ads are cut from the same cloth! what on > earth do dancing school children or people doing yoga in front of a > computer do with serious business computing i ask you! > > ibm needs to come up with a creative way to extol the virtues of the > as/400 in a creative, catchy way that gets peoples attention. their ad > campaigns are catchy, (well maybe sort of) but they do not get the > message out! > > a good as/400 ad campain would be to have two company execs having > breakfast and comparing their d/p budgets. start with the one that's > gone to a network, doubled staff, etc, and then have the other kick in > about how much they've saved since they got an as/400... > > the generic ads are not effective. like car ads, you need to take the > selling feature of each product and sell that. (like you don't see > generic magic car ads.) IBM is busily engaged in that awful Magic Box campaign (I DESPISE it more than any other marketing program I've ever seen from Big Blue in the last 20 years!) which in essence promotes computer relativism. That is, any platform is OK for running your e-business so long as IBM makes it. IMO, the single biggest strike against the AS/400 becoming a dominant e-business platform is that IBM can't seem to get the vendors of e-business software tools to port their products to AS/400 even though the effort (based on the port of Domino at least) doesn't seem that difficult. (Although it does seem that Netscape SuiteSpot was quite a challenge given how long it took. Makes you wonder how trashy the code must have been since it was probably thrown together hastily on "Internet time".) Without those tools (not everybody wants to run Net.Commerce, fine product that it may be) it is difficult to get anyone to consider AS/400 as a serious, high volume e-business platform. Unix keeps winning the battle for high volume needs and NT wins for low volume needs not only because they have mind share but because of the wide variety of tools available. We've all seen how creative the engineers in Rochester can be. If only Armonk would let Malcolm Haines be as creative in marketing what Rochester produces!!! As for holding off on announcing products in 2000 because people aren't going to buy them: Well, maybe IBM should follow the Microsoft rule. Hype the hell out of the product long before it's going to be available. Make everybody WANT to buy the product they can't get hold of. It sure seems to work for Redmond. Of course, I've said before that the single biggest marketing coup IBM could make against Microsoft would be to BUY Waggoner-Edstrom (Microsoft's PR firm <g>). Randy Mangham Pacific Crest Consulting San Diego, CA +--- | This is the Midrange System Mailing List! | To submit a new message, send your mail to MIDRANGE-L@midrange.com. | To subscribe to this list send email to MIDRANGE-L-SUB@midrange.com. | To unsubscribe from this list send email to MIDRANGE-L-UNSUB@midrange.com. | Questions should be directed to the list owner/operator: email@example.com +---
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