• Subject: Re: ROCHESTER PUSHES BACK 2000 ANNOUNCE DATE
  • From: nina jones <ddi@xxxxxxxxxxxxxxxxx>
  • Date: Sat, 30 Oct 1999 09:04:11 -0500
  • Organization: Data Design Inc. http://www.datadesigninc.com

> Pardon the bitterness, please. I just get very peeved when a company with 
>some of
> the best technology in the world isn't trumpeting it to anyone who'll even
> pretend to listen. (Unlike a certain company that will ceaselessly promote
> generally inferior technology as if it's the latest thing in computer science
> even if the "solution" was one IBM already invented twenty years ago.)

amen! amen!

when the os/2 warp ads came out, i wondered at the time what they were
thinking!  how on earth is an ad with a kid with wild hair going to sell
a serious business product?  if i hadn't known, i'd have thought it was
a video game. 

they should have run ads with one guy re-booting his p/c, yelling for
tech help, throwing things, messy desk, etc., and the guy at the next
desk puttering away without a problem, who's calm, neat, and organized. 
that would have gotten peoples attention.  that hits us where we live!

and the magic (tragic) box ads are cut from the same cloth!  what on
earth do dancing school children or people doing yoga in front of a
computer do with serious business computing i ask you! 

ibm needs to come up with a creative way to extol the virtues of the
as/400 in a creative, catchy way that gets peoples attention.  their ad
campaigns are catchy, (well maybe sort of) but they do not get the
message out! 

a good as/400 ad campain would be to have two company execs having
breakfast and comparing their d/p budgets.  start with the one that's
gone to a network, doubled staff, etc, and then have the other kick in
about how much they've saved since they got an as/400...  

the generic ads are not effective.  like car ads, you need to take the
selling feature of each product and sell that.  (like you don't see
generic magic car ads.) 

nj
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