• Subject: Re: The Magic Box
  • From: nina jones <ddi@xxxxxxxxxxxxxxxxx>
  • Date: Mon, 05 Jul 1999 09:08:10 -0500
  • Organization: Data Design Inc. http://www.datadesigninc.com

> IBM: Masters of Backwards Intelligence.
> Uh, I wonder if a bunch of us could get together and sell our services to
> IBM as marketeers (with or without ears)?  Marketeers who -understand- what
> the product can do, and what the customers will be interested in knowing
> about it.

good idea!  

several years ago (about 1996 or 1997) one of our customers came by, and
he was talking (lecturing?) to us about the stability of os/2.  i really
didn't know!!  but we stayed with windows because that's where the
market is, and since we're in the contract business, we felt we needed
to be there.

but mark would continue (and does to this day!) to dig to us about how
his p/c's never crash, etc.  if we were a regular company, i would have
switched for that reason alone.

ibm does seem to have a talent to be in the wrong place at the wrong
time with advertising.  not getting the right message out for the time. 
and the as/400 is a perfect example.  a 'magic box' is to vague!  sounds
like an old beatle song!

what customers need to know are specifics - like why should i buy an
as/400 when everyone else says p/c's are the way to go!  

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