Re: The Magic Box

[PaulMmn <PaulMmn@xxxxxxxxxxxxx>]

OS/2...  *sigh*

When Windows/95 was just an advertising campaign, OS/2 Warp hit the
streets!  And ran right into the gutter.

As -I- heard it, the advertising 'gurus' (or maybe they were IBM marketing
types) heard the boys in the back room refer to OS/2 as "Warp."

The ad campaign featured the twisted Warp logo and all the rest.

They never did figure out that the boys referred to OS/2 as Warp as in
"Warp 9 Mister Scott," meaning -=FAST=-.

And, as you say, the ads never -did- bother to mention that OS/2 Warp was
everything that Windows/95 promised, but it was here, now, working,
debugged, and ready for serious computing.

In a similar fashion, IBM doesn't know how to market Lotus Notes/Domino.



IBM: Masters of Backwards Intelligence.



Uh, I wonder if a bunch of us could get together and sell our services to
IBM as marketeers (with or without ears)?  Marketeers who -understand- what
the product can do, and what the customers will be interested in knowing
about it.

--Paul E Musselman
PaulMmn@Ix.netcom.com



>> Because IBM doesn't know how to sell software(As Al pointed out
>> earlier),
>> never have, never will. They have let some very nice products languish
>> and even die for a lack of marketing....
>
>
>for sure.  they spend a lot of money on them, but they don't seem to get
>the message out.
>
>os/2 for example.  the os/2 warp, advertised with kids with wild hair.
>if i hadn't known better i'd have thought it was a video game.  not
>quite the commercials for serious business products!
>
>what they should have done was scream from the rooftops about the
>stability of the product.  i don't know anyone that likes the windows
>lockups they always get.  if they'd have made that widely known, they
>might have been able to knock microsoft off their perch.


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