RE: AS/400 ad on United Flight

[carl nelson <cgn@xxxxxxxxxxxxxxxxxxxxx>]

Is the marketing effective?

>From Saab Cars perspective it is...here are just a few observations.

Saab Cars was ranked #1 Car Brand Among Wired Magazine Readers.  Saab's are
appreciated by technology oriented professionals.

For example, the most poplar car among AOL employees is Saab, according to
AOL vice president.

The wife of John M Thomson (head of all software for IBM who reports to
Gerstner) owns a Saab car.

Let me also emphasize that the marketing is not all directed at exisiting
AS/400 base.

For example, the Saab Car giveaway was promoted at Java Business Expo in
New York City on Dec. 8-11.  And in Chicago on November 4-5.  And on the
Saab web site.

Did it work?.  Last month two Saab cars were sold to IT people who saw the
promotion. Because of the promotion,  Saab has a database of 8,000 IT
professionals and can run a report cross referning sales with this list to
see the results.

Bottom line, new applications are being put on the AS/400 by Saab and Saab
is out in the market promoting the benefits of AS/400 for the COMMON good.  

Check out the information week story in the current issue.
http://www.techweb.com/se/directlink.cgi?IWK19990315S0026


At 08:56 AM 3/18/99 -0600, you wrote:
>I am not sure you can ever do too much marketing, but I wonder if they have
>any idea on the effectiveness of the ad.  This flight I was on was from NJ
>to Chicago.  So it is pretty much a business flight.
>
>john
>
>> -----Original Message-----
>> From: owner-midrange-l@midrange.com
>> [mailto:owner-midrange-l@midrange.com]On Behalf Of DAsmussen@aol.com
>> Sent: Monday, March 15, 1999 7:42 PM
>> To: MIDRANGE-L@midrange.com
>> Subject: Re: AS/400 ad on United Flight
>>
>>
>> John,
>>
>> In a message dated 99-03-14 09:00:30 EST, you write:
>>
>> > Wow.  I am sitting here watching a 5 minute ad on as AS/400 e
>> series.  It
>> >  focused on the SAAB dealer system that is an internet based
>> system using
>> >  Java and the 400.  It was great ad and well done.  What happened to IBM
>> >  Rochester?  Did someone from Madison Street move to Minnesota?
>>
>> This is why I stood up before Soundoff and bitched about the
>> marketing.  It
>> seemed to be targeted toward people heading for COMMON SF.  Saw the ads
>> between Chicago and SF, but _NOT_ between Raleigh and ORD.  Also
>> did _NOT_ see
>> the ads from SF to ORD on Sunday.  These combined with the "Times
>> Picayune"
>> versions from NOLA make me wonder if IBM isn't saving its best
>> advertisements
>> for those of us that would bitch about the lack of it...
>>
>> Regards!
>>
>> Dean Asmussen
>> Enterprise Systems Consulting, Inc.
>> Fuquay-Varina, NC  USA
>> E-mail:  DAsmussen@aol.com
>>
>> "It's better to look where you're going, rather than where you've been.
>> Especially if you're not too crazy about where you've been!" -- Anonymous
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>
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>
Carl Nelson
NEI Communications, Inc.
Tel: 508-651-3100
Fax: 508-651-4978
Email: cgn@neicommunications.com
192 Worcester Road
Natick, MA 01760
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