RE: AS/400 ad on United Flight

["John Bussert" <jbussert@xxxxxxxxxxx>]

I am not sure you can ever do too much marketing, but I wonder if they have
any idea on the effectiveness of the ad.  This flight I was on was from NJ
to Chicago.  So it is pretty much a business flight.

john

> -----Original Message-----
> From: owner-midrange-l@midrange.com
> [mailto:owner-midrange-l@midrange.com]On Behalf Of DAsmussen@aol.com
> Sent: Monday, March 15, 1999 7:42 PM
> To: MIDRANGE-L@midrange.com
> Subject: Re: AS/400 ad on United Flight
>
>
> John,
>
> In a message dated 99-03-14 09:00:30 EST, you write:
>
> > Wow.  I am sitting here watching a 5 minute ad on as AS/400 e
> series.  It
> >  focused on the SAAB dealer system that is an internet based
> system using
> >  Java and the 400.  It was great ad and well done.  What happened to IBM
> >  Rochester?  Did someone from Madison Street move to Minnesota?
>
> This is why I stood up before Soundoff and bitched about the
> marketing.  It
> seemed to be targeted toward people heading for COMMON SF.  Saw the ads
> between Chicago and SF, but _NOT_ between Raleigh and ORD.  Also
> did _NOT_ see
> the ads from SF to ORD on Sunday.  These combined with the "Times
> Picayune"
> versions from NOLA make me wonder if IBM isn't saving its best
> advertisements
> for those of us that would bitch about the lack of it...
>
> Regards!
>
> Dean Asmussen
> Enterprise Systems Consulting, Inc.
> Fuquay-Varina, NC  USA
> E-mail:  DAsmussen@aol.com
>
> "It's better to look where you're going, rather than where you've been.
> Especially if you're not too crazy about where you've been!" -- Anonymous
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