market intelligence

[HankHeath@xxxxxxx]

The other day, I was talking to a local consulting group about how I could
help develop their business. In the course of the conversation, I asked one of
my usual questions: "How do you go about developing your market intelligence?"
The response was, "By gut feeling."

I was surprised at this response, but started to thinking. Most growing
businesses do not know how to gather market intelligence. They stumble forward
using "gut instincts" until they've grown (or failed) to a point that it no
longer serves them. **Then** they desperately search out someone who can help
them to systematically develop their market.

Of course, this is just my impression of the growth cycle. Is this a
consistent one, or are there numerous exceptions? 

Hank Heath
Project Manager
Con Quest Data Corporation
home office: 801-733-9716
cell phone: 801-814-5387
7054 S. Ponderosa Dr.
Salt Lake City
UT 84121-3734
e-mail: HLHeath@IBM.net

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