• Subject: RE:In conclusion: IBM Spin Doctors on AS/400 Marketing
  • From: John Carr <74711.77@xxxxxxxxxxxxxx>
  • Date: Wed, 3 Dec 1997 23:10:12 -0500

RE:     In conclusion: IBM Spin Doctors on AS/400 Marketing

Al said;
>This is really an open letter to IBM Rochester/Somers, with a   cc: to
>midrange-l.  I have reversed the addresses for reasons that will become
>obvious below. 
>Well, it's been over two months since I made my comments at Soundoff about
>the lack of AS/400 marketing communications and AS/400 Education.  (These
>comments are available electronically, but I have NO intention of
>broadcasting them publically.)  It's fair to say that some at IBM were
>unhappy with my Soundoff comments, yet others were happy with my comments.


Al & All

Speaking about the Soundoff, and your's & Bob T.'s  comments..

Has anyone read the interview with Julie Furey on www.news400.com ???

I was wondering what other peoples opinions were of it in regards to
the discussions about marketing??

Does she have a handle on the "perceived" problem??

One last thing,  Her last paragraph was Ironic to me.  It said;
<"IBM by itself can't win this. We need the passion and conviction of our
customers, like your readers, and partners working with us. It is a lot more
powerful and newsworthy to have customers promoting AS/400. For
example, we need your readers calling Information Week and writing
Computerworld and saying, "You guys just don't get it. Let me tell you
why the AS/400 is such a great platform. . . ."

This enthusiasm and conviction harnessed into positive energy can do more
to propel this product line forward than any advertising ever can. Together,
we can ensure AS/400 has a successful future.">

Remember when I asked everyone to email Computerworld & Byte mag.'s a while

I had a private back & forth email exchange with a Computerworld editor
that was interesting.  (she agreed that their search engine only returned 1
 hit when searching for AS/400 or AS400)  annnnyway...

Based on her complete interview,  she on track or missing the point??

John Carr

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