Re: IBM Spin Doctors on AS/400 Marketing

>       Sorry but althought this is logical, it is anyting but true. Remember
>the lauch of Window 95. People waiting in lines at midnignt to by an OS
>for wich there was no application yet!

You are wrong if you believe the behaviour of the consumer market is the
same as the behaviour of the business market. There is bleed over, but if
you will recall there were also many boxes of Win95 shipped back to
Microsoft unsold because demand was not as high as expected. Business held
it's ground and is migrating over time (I use present tense because I
still know of companies who haven't switched). 

>       Strangly, we never see NT adds. What I see is article in business
>magazine on NT. Thos are the one selling the thing. The other day, we
>received a copy of an article that a VP read. He highlited some key
>point the reporter stated. It was unbelivable: "NT never ever crashes"
>"You can not crash an NT server" "NT is the first Open system" ... All
>of this in a respected "business" magazine. By the way, those are the
>one that manager reads, not the computer magazines.
>-- 

I agree. It is the articles that effect the reader most. Readers tend to
feel that the person writing the article is an expert. That is because
this is exactly what we buy magazines for (articles by knowledgable
people). 

You expect advertisements to be biased. Today, we have to realize that
selling ad space is so important to trade mags that they will let anyone
publish articles if the topic is popular enough to attract readers. We've
all seen articles written by people who are total idiots. We all have to
live with the effects of them.

My contention is that running advertisements doesn't change that. 

>Denis Robitaille
>Cascades Inc.


Chris Rehm
Mr.AS400@ibm.net
You have to ask yourself, "How often can I afford to be unexpectedly out of 
business?" 
Get an AS/400.
+---
| This is the Midrange System Mailing List!
| To submit a new message, send your mail to "MIDRANGE-L@midrange.com".
| To unsubscribe from this list send email to MAJORDOMO@midrange.com
|    and specify 'unsubscribe MIDRANGE-L' in the body of your message.
| Questions should be directed to the list owner/operator: david@midrange.com
+---