• Subject: Re: IBM Spin Doctors on AS/400 Marketing
  • From: cmassoglia@xxxxxxxxxxxxxxxx (Charles L. Massoglia)
  • Date: Sat, 01 Nov 1997 16:35:59 -0400

>The only time IBM really was aggressive was the HP Assault campaign.  It
>was great.
>I believe the end result is more HP's replaced by AS/400's than vice-versa.
>Now,
>the HP assault is somewhat different so it is a little dangerous to use it
>as an example

As evidenced by IBM's reaction to the HP advertisements, IBM clearly has the
ability to QUICKLY mount an EFFECTIVE advertising campaign for the AS/400.
My only question is why did they stop?

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