Re: IBM Spin Doctors on AS/400 Marketing -- MIDRANGE-L

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>The only time IBM really was aggressive was the HP Assault campaign.  It
>was great.
>I believe the end result is more HP's replaced by AS/400's than vice-versa.
>Now,
>the HP assault is somewhat different so it is a little dangerous to use it
>as an example

As evidenced by IBM's reaction to the HP advertisements, IBM clearly has the
ability to QUICKLY mount an EFFECTIVE advertising campaign for the AS/400.
My only question is why did they stop?

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