>Isn't this the same group that bitched and moaned because IBM was sinking >a bunch of money into advertising the new release instead of funding some kind of entry level training for AS/400s? Doesn't that >money count as advertising AS/400s? Some did. Some of us didn't. I for one was happy to see some monies spent in this area. Problem with that is I think it was very inneffective.... >Jeez, guys! IBM is a business, they will do anything for money. >We have demanded NT products and support, and IBM is delivering. After >all, that is a revenue producing area. Much handier than (for instance) an installed base of older machines that want all of >today's functionality stuffed into a new release of their operating system so they don't have to buy anything new. Kind of an unfair generalization, isn't it? The AS/400 makes IBM a bundle of money if memory serves correctly. I have three new emodels being installed in November myself. >But what kind of ad is it you guys are looking for anyway? Did any one of >you go out and buy ANY midrange system because you saw the ad? IBM needs >to promote IBM. I became an IBM customer because one day I called IBM and said I had a business problem and I wanted to >find out what the solution was that they offered. I didn't call up and say, "Hey, have you got a midrange box for a good price?" >or "How about that new System/34, is it a good fit for my business?" I think there are many different opinions as to what advertising should be done. I believe most people that are complaining are looking for marketing/advertising that just increases the public recognition of the AS/400 name and its capabilities. You called IBM and asked for a solution. How many people don't call IBM? How many people don't consider the AS/400 for a data warehouse, Notes server, internet server, etc. and buy something that just got a good review in PC Magazine? When you look at the volume of AS/400 articles and ads vs. those of Unix or NT I think there is a huge gap. Could this in of itself affect AS/400 sales? I think it can (or I could be wrong - but read books like Megatrends, "Influence" by Cialdini or "Extraordinary Delusions and the Madness of Crowds" by Charles Mackay...and you wonder). >These days, what IBM wants to do is to get you to call them for a >solution, and then they need to put you in front of a business partner >with a software solution. If there isn't one for the AS/400, then that isn't what IBM will sell. If the solution is an NT based PC >server cluster that is what IBM will sell. If it is a S/390 then that is what IBM will sell. Agreed. Don't know if I like it.... >Rochester needs to get business partners to support IBM's midrange >systems. That means the AS/400 and the RS/6000. If you think it is plausible that IBM produce all the software solutions to >everyone else's business problems you are mistaken. Since IBM must shave the margins on hardware they attempt to get >business partners to assist in marketing the machines. In other words, IBM gives out a discount to you as a business >partner that you can either use as profit margin if you are creating >enough of a demand by strong marketing or you can pass along to your customer so you can make money on your software >product or support services. Agreed. >That's the new business model. The old business model of IBM marketing was failing. Some of you may recall that IBM was >known as a marketing company for years. I think they had to change focus when they took a five billion dollar loss. Well, for the last couple of years IBM has been doing rather well, not spectactular but it has been improving and making money and the stock price has been going up. This new model you speak of - hasn't IBM been taking this approach for quite a while? I don't see it as new but as old. +--- | This is the Midrange System Mailing List! | To submit a new message, send your mail to "MIDRANGE-L@midrange.com". | To unsubscribe from this list send email to MAJORDOMO@midrange.com | and specify 'unsubscribe MIDRANGE-L' in the body of your message. | Questions should be directed to the list owner/operator: firstname.lastname@example.org +---
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