Al, In a message dated 97-10-21 12:18:41 EDT, you write: > For those of you who were NOT at Soundoff at COMMON in San Antonio. I was > the first speaker (kind of a tradition), and I spoke about four topics (and > my conclusions): <<snip>> > 3. AS/400 Marketing as perceived by installed base and mass public > a critical problem in my opinion (and the topic of this post) <<snip>> > Well, as it turns out, Rochester is very upset about what I said about > marketing - item 3. (I did not blind-side them about this fact, they knew > in advance.) In fact there is a broad tradition of IBM being unhappy about > what I say at Soundoff. The last time they were unhappy, I was complaining > about V3R1 quality. (20/20 hindsight being what it is, I probably > shouldn't have used the word 'sucks'.) > > I spoke about the effectiveness of AS/400 marketing, Bob Tipton spoke about > it, and the audience applauded robustly and lengthy for each of us, as they > did for the others that followed us. In fact, this is documented in IBM's > internal minutes from Soundoff. > > Personally, I've taken a lot of heat from Rochester. When I attended the > Rochester Summit (a Business Partner event) two weeks ago, an IBM VP > attempted to perform rectal surgery on me (a polite way of saying... - > something better done by the Mayo clinic). Yeah, someone posted an address a week or so ago to write regarding IBM's marketing efforts. I wrote and waxed (rather eloquently, IMHO) about the effectiveness of the old M*A*S*H commercials, and how I now earn my living from the platform but remember those commercials from the days that I didn't (or any OTHER IBM iron, for that matter). I also mentioned that the prior week's USA Today "e-business" insert didn't even mention the AS/400 by name. I got back a response from the addressee's assistant, and a pretty much boiler-plated "thanks, but no thanks -- we think we're doing fine". WOW! The AS/400(e) was actually mentioned by name twice in this week's insert... > Now, the IBM spin doctors are saying that it was non-customers who were > complaining, not customers. Let me say once and for all, the AS/400 > Division has a communications problem. I hear it every day from my > customers, and from AS/400 users throughout the world. IBM would like you > to feel that this is a Business Partner issue, however this is a > diversionary tactic. This is the equivalent of putting their heads in the > sand. (You would need a big desert, *SAHARA.) Yeah, right! It's the non-customers who can't find talent because nobody has heard about the box. From what I hear, IBM is again doing its level best to toast the BP program -- especially "Partners in Development". I think that your desert should be *MARS. > The AS/400 is the best computer platform in the world, and the AS/400 is > IBM's best kept corporate secret. (After all, Microsoft uses it! Not to > mention a wealth of other technology firms like Gateway 2000, Packard Bell, > COMP USA and Nintendo.) We (AS/400 Divison, IBM BPs and AS/400 users) > are ineffective at communicating this message to the general public. Hoooo-aaahhhhh! > If you hear this response from an IBM spin doctor, please set them straight. You betcha'! > PS: This message has been blind copied to the appropriate people at IBM. > I purposely decided to not list them to avoid them being bothered. I've > bothered them enough recently. It would probably annoy them more than help us if everyone else piled on... > PPS: An IBM exec asked me to take the word 'bullshit' out of this memo, and > I was happy to oblige. Al, I'm having difficulty calculating just how many spots in this note that that word should have come out of ;-)... Keep It Up! Dean Asmussen Enterprise Systems Consulting, Inc. Fuquay-Varina, NC USA E-Mail: DAsmussen@aol.com "A true friend is someone who is there for you when he'd rather be anywhere else." -- Len Wein +--- | This is the Midrange System Mailing List! | To submit a new message, send your mail to "MIDRANGE-L@midrange.com". | To unsubscribe from this list send email to MAJORDOMO@midrange.com | and specify 'unsubscribe MIDRANGE-L' in the body of your message. | Questions should be directed to the list owner/operator: email@example.com +---
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