Re: ADVERTISING SUPPORT FOR AS/400 ANNOUNCEMENT

Ya know, I wish they'ld take some of that $100M and put it into training
college kids on the 400 platform.  We're not seeing ANYTHING coming out of
colleges with a midrange knowledgebase...and it kinda really sucks!

On Tue, 12 Aug 1997 mcrump@ballfoster.com wrote:

> 
> 
> 
> 
> The August 19 AS/400 announcement will be strongly supported through an
> advertising campaign ( I think
> Information Week indicated $100 million would be spent) which consists of
> 14 full-page print ads and 13
> additional fractional ads. IBM marketing the AS/400?  What a concept!
> 
> Placement of the ads in August/September will be in the following
> publications:
> 
> 
> Dailies
> =======
> 
> Event/Cybercast Teaser Ads
> 
>   USA Today                                        August 13
>   USA Today                                        August 18
>   San Jose Mercury News                    August 18
> 
> Launch Ads
> 
>   Wall Street Journal                             August 19, 23
>   USA Today                                        August 19, 20, 22
>   San Jose Mercury News                    August 19
> 
> Weeklies
> ========
> 
>   InfoWorld                                            August 25, September
>    8, 15, 22
>   Information Week                               August 25, September 8,
>   22, 29
>   Computerworld                                    August 25, September 1,
>   15
>   Communications (Internet) Week        August 25, September 1, 15
>   Network World                                    August 25, September 1,
>   22
>   Network Computing                             September  1
>   Interactive Week                                 September  8, 22, 29
>   Business Week                                   September 15, 22
>   LAN Times                                           September 15
>   US News & World Report                    September 16, 30
> 
> Monthlies
> =========
> 
>   News400                                             September 1
>   Common Knowledge                            September 15
>   AS/400 Magazine                                September
> 
> 
> 
> 
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