ADVERTISING SUPPORT FOR AS/400 ANNOUNCEMENT

The August 19 AS/400 announcement will be strongly supported through an
advertising campaign ( I think
Information Week indicated $100 million would be spent) which consists of
14 full-page print ads and 13
additional fractional ads. IBM marketing the AS/400?  What a concept!

Placement of the ads in August/September will be in the following
publications:


Dailies
=======

Event/Cybercast Teaser Ads

  USA Today                                        August 13
  USA Today                                        August 18
  San Jose Mercury News                    August 18

Launch Ads

  Wall Street Journal                             August 19, 23
  USA Today                                        August 19, 20, 22
  San Jose Mercury News                    August 19

Weeklies
========

  InfoWorld                                            August 25, September
   8, 15, 22
  Information Week                               August 25, September 8,
  22, 29
  Computerworld                                    August 25, September 1,
  15
  Communications (Internet) Week        August 25, September 1, 15
  Network World                                    August 25, September 1,
  22
  Network Computing                             September  1
  Interactive Week                                 September  8, 22, 29
  Business Week                                   September 15, 22
  LAN Times                                           September 15
  US News & World Report                    September 16, 30

Monthlies
=========

  News400                                             September 1
  Common Knowledge                            September 15
  AS/400 Magazine                                September




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