Re: Double Page i5 Advertisement in CIO Magazine

Some say that Tivo devices are sounding the death knell of TV advertising.

I have one of the WSJ full page ads stuck on a wall here.

Rob Berendt
-- 
Group Dekko Services, LLC
Dept 01.073
PO Box 2000
Dock 108
6928N 400E
Kendallville, IN 46755
http://www.dekko.com





Alan <steelville@xxxxxxxxxxx> 
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07/12/2004 11:52 AM
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Re: [Consult400] Double Page i5 Advertisement in CIO Magazine






Charlie Massoglia wrote:

>Believe it or not, the 1 JUL 2004 issue of CIO Magazine includes a double 
page advertisement for the i5!  Can it be that IBM will actually start 
advertising the system?
>_______________________________________________
>
> 
>
Heads up! Computerworld has carried full page ads for the eServer-i5 
every single weekly issue now for several months!

This ought to expand the new market somewhat, help prevent defections to 
inferior systems by i5 users (my definition of inferior system: anything 
else). These are the trade mags that a lot of people read. Another side 
effect is that it is going to force this specialized section of "the 
press" to pay more attention as well. John Brandt is a strong advocate 
of television advertising, and I definitely agree with him, but overall 
I think this area may have just as much effectiveness.

- Alan

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