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  1.  Home
  2. CONSULT400
  3. July 2004

Re: Double Page i5 Advertisement in CIO Magazine

Charlie Massoglia wrote:

Believe it or not, the 1 JUL 2004 issue of CIO Magazine includes a double page 
advertisement for the i5!  Can it be that IBM will actually start advertising 
the system?
_______________________________________________



Heads up! Computerworld has carried full page ads for the eServer-i5 every single weekly issue now for several months!

This ought to expand the new market somewhat, help prevent defections to inferior systems by i5 users (my definition of inferior system: anything else). These are the trade mags that a lot of people read. Another side effect is that it is going to force this specialized section of "the press" to pay more attention as well. John Brandt is a strong advocate of television advertising, and I definitely agree with him, but overall I think this area may have just as much effectiveness.

- Alan


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