RE: The Future of IBM .. -- MIDRANGE-L

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And the killing stroke, IBM made OS/2 Warp runtime compatible with applications written for Microsoft Windows. Once this was proven to work, software developers never needed to write OS/2 versions of their applications, so the OS was never able to showcase its potential...

-Eric DeLong

-----Original Message-----
From: midrange-l-bounces@xxxxxxxxxxxx [mailto:midrange-l-bounces@xxxxxxxxxxxx] On Behalf Of Musselman, Paul
Sent: Friday, June 28, 2013 4:08 PM
To: Midrange Systems Technical Discussion
Subject: RE: The Future of IBM ..

The problem with the OS/2 ad campaign was that the marketing guys had no idea what the techies were talking about when they talked about OS/2 working at warp speed. The marketeers saw "warp" as twisted, waving-- hence the swirling logotype. But the techies were talking about "Warp factor 9, Mister Scott!"

Another -major- blunder in the ad campaign-- they never bothered to tell you exactly what OS/2 Warp -was-! They didn't bother to tell you that it was everything Microsoft Windows 95 (?) promised, but available NOW! Windows/95 was still just an advertising campaign!

Paul E Musselman
PaulMmn@xxxxxxxxxxxxxxxxxxxx

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