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Naw, James...;-D First off, I saw the commercial but my sound card is huffed. Looked excellent, however.. (Border was distinctively non-distinctive.)... Now, James: If that actually WAS the idea, then IBM would do the following (assuming market tests indicate positive name recognition after the ads in the test markets). They'd do exactly 1 week of nationwide saturation advertising and then be done with it. Quite a bit more expensive than doing a bunch of SuperBowl ads, of course. Slow returns and Risky, too, so IBM probably won't. jt "Looking at 'stuff' with a new 'i"...;-D (tm)(sm) The Ohio Computer Systems Co. ;-D | -----Original Message----- | [mailto:midrange-l-bounces@xxxxxxxxxxxx]On Behalf Of James H H Lampert | Sent: Friday, May 07, 2004 12:27 PM | >>That has to be one of the most uninformative TV ads out there, and is | >> right in-line with the pharmaceutical ads where you're told 'product X' | >> could be right for you, however you're not told specifically what - | >> things are alluded to, but nothing specific is mentioned - 'product X' | >> actually addresses. | | Actually, since when does *any* 30-second TV commercial answer all your | questions? The idea is to get people's attention, and get them ASKING | questions. | | -- | JHHL
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