Re: And with the i5 - we have a TV Commercial !

maybe you are not the target audience?
i think the msg of this ad is
"server consolidation"
"used to have many servers"
"now have 1 server"
"introducing" ibm eserver/i5
"designed for consolidation"

Same but more detail in the Wall Street journal full page ad.
IBM has been running similar style ads since late 90's
and i've heard they are very effective at the "target audience",
which is probably more the managers & decision makers.
Notice that Microsoft has lately taken same approach.
It's all about getting the "save you money" message out.
If you want a "business case" msg, Ian Jarman's web video
http://www-1.ibm.com/servers/eserver/iseries/announce/#  in the right side
column under
Presentations and Videos
IBM is also doing a half day roadshow in many cities in May/June, including
some around the world.
http://www-1.ibm.com/servers/eserver/iseries/bigevent/cities.html
At the Common Town Hall meeting there were several videos that were very
effective in
presenting "business-case" ideas, and a number of us asked IBM to post these
in the iNation Video
area.
jim
----- Original Message ----- 
From: "Hall, Philip" <phall@xxxxxxxx>
To: "Midrange Systems Technical Discussion" <midrange-l@xxxxxxxxxxxx>
Sent: Friday, May 07, 2004 11:43 AM
Subject: RE: And with the i5 - we have a TV Commercial !


>
>
> > -----Original Message-----
> > Subject: RE: And with the i5 - we have a TV Commercial !
> >
> > Not impressed????   IBM is actually going to advertise the machine!  At
> > long
> > last it appears they may be willing to make a market for it and not keep
> > it
> > in the shadows.  Hallelujah is all I can say.  Let's not look a gift
horse
> > in the mouth.
>
> No, not impressed at all. Apart from the 4 seconds at the end, where the
words eServer i5 are spoken and displayed on the screen, how exactly is it
('it' being why *you* as someone that doesn't have an i5, or even know what
an i5 is should buy one) advertised ?
>
> --phil
>