|
Malcolm Haines was at the Lansa user Conference as the keynote speaker. He is a talented speaker and is very passionate about the Iseries. I believe he leads the marketing team? He did say, IIRC, that there would not be an Iseries TV commercial. I think that decision was direct from Armonk. Art Tostaine, Jr. CCA, Inc. Jackson, NJ 08527 -----Original Message----- From: midrange-l-bounces@xxxxxxxxxxxx [mailto:midrange-l-bounces@xxxxxxxxxxxx] On Behalf Of Jim Franz Sent: Monday, September 08, 2003 5:35 PM To: Midrange Systems Technical Discussion Subject: Re: iSeries (non-) Marketing - part 24,566 Actually magazines like iSeries Network, eServer, and many non IBM websites (like iSeries Network, and others do contain many "iSeries" ads. There is also advertising partnerships with Business Partners to push products using the iSeries. What you are looking for is advertising in the "non iSeries" world (or the "real" world), like something to counter Microsoft's current Win 2003 server ads (in print, tv, billboards, airports, web banners, any other flat advertising surface on the planet, and subliminally in my kid's cereal box <grin>. IBM does spend millions on advertising, just not where you might think. You might consider posing this question (marketing outside the iSeries world) at the next stockholders meeting, or directly to the upper "non iSeries" crowd at IBM. I imagine Cecilia's doing all she can for the budget given. (Personally, I'd put something like the "i can do it" video on a large screen continuous player in airports) jim ----- Original Message ----- From: "Justin C. Haase" <JHaase@xxxxxxxxxxxxx> To: "'Midrange Systems Technical Discussion'" <midrange-l@xxxxxxxxxxxx> Sent: Monday, September 08, 2003 4:43 PM Subject: RE: iSeries (non-) Marketing - part 24,566 > Maybe they're saving all the budget for the Superbowl commercials featuring > "Legends of iSeries". > > jch > > -----Original Message----- > From: G Armour [mailto:garmour400m@xxxxxxxxx] > Sent: Monday, September 08, 2003 3:31 PM > To: midrange-l@xxxxxxxxxxxx > Subject: iSeries (non-) Marketing - part 24,566 > > > I laughed, I cried, I screamed (you know, like > 'AAAAAAUUUUUUUUGGGGGGHHHHHHH!") when I read the following "Out of context" > from NEWS Wire Daily: "I was watching tennis on TV with my two kids, and at > the end, when the eServer ad came on and mentioned the xSeries, both of them > turned to me and said, 'Mom, where's the iSeries commercial?" - Cecelia > Maresse, IBM v.p. of iSeries marketing > > <soapbox> > There is actually an IBM v.p. of iSeries marketing?!?!? Does anyone work > under her? Does she have a budget? No insults intended to Ms. Maresse (but > insults *specifically* hurled at IBM), but what exactly does she do all day? > Trusting that Ms. Maresse is a bonafide marketing professional, I can only > imagine the frustration she must feel at trying to promote a platform that > gets ZERO attention from the eServer marketing wonks who control the > advertising dollars. > > Yes, I already know that IBM makes their money from services and there's > much more services revenue potential from xSeries than from iSeries, so I > know *why* IBM doesn't advertise iSeries. But still, an IBM v.p. of iSeries > marketing? Does she do anything functionally more than preach to the choir? > > Wonders never cease. > </soapbox> > > GA > > __________________________________ > Do you Yahoo!? > Yahoo! SiteBuilder - Free, easy-to-use web site design software > http://sitebuilder.yahoo.com _______________________________________________ > This is the Midrange Systems Technical Discussion (MIDRANGE-L) mailing list > To post a message email: MIDRANGE-L@xxxxxxxxxxxx To subscribe, unsubscribe, > or change list options, > visit: http://lists.midrange.com/mailman/listinfo/midrange-l > or email: MIDRANGE-L-request@xxxxxxxxxxxx > Before posting, please take a moment to review the archives > at http://archive.midrange.com/midrange-l. > > _______________________________________________ > This is the Midrange Systems Technical Discussion (MIDRANGE-L) mailing list > To post a message email: MIDRANGE-L@xxxxxxxxxxxx > To subscribe, unsubscribe, or change list options, > visit: http://lists.midrange.com/mailman/listinfo/midrange-l > or email: MIDRANGE-L-request@xxxxxxxxxxxx > Before posting, please take a moment to review the archives > at http://archive.midrange.com/midrange-l. > > _______________________________________________ This is the Midrange Systems Technical Discussion (MIDRANGE-L) mailing list To post a message email: MIDRANGE-L@xxxxxxxxxxxx To subscribe, unsubscribe, or change list options, visit: http://lists.midrange.com/mailman/listinfo/midrange-l or email: MIDRANGE-L-request@xxxxxxxxxxxx Before posting, please take a moment to review the archives at http://archive.midrange.com/midrange-l.
As an Amazon Associate we earn from qualifying purchases.
This mailing list archive is Copyright 1997-2024 by midrange.com and David Gibbs as a compilation work. Use of the archive is restricted to research of a business or technical nature. Any other uses are prohibited. Full details are available on our policy page. If you have questions about this, please contact [javascript protected email address].
Operating expenses for this site are earned using the Amazon Associate program and Google Adsense.