Re: iSeries (non-) Marketing - part 24,566

["Jim Franz" <franz400@xxxxxxxxxxxx>]

Actually magazines like iSeries Network, eServer, and many non IBM websites
(like iSeries Network, and others do contain many "iSeries" ads. There is
also
advertising partnerships with Business Partners to push products using the
iSeries.

What you are looking for is advertising in the "non iSeries" world (or the
"real" world),
like something to counter Microsoft's current Win 2003 server ads (in print,
tv,
billboards, airports, web banners, any other flat advertising surface on the
planet,
and subliminally in my kid's cereal box <grin>.

IBM does spend millions on advertising, just not where you might think.
You might consider posing this question (marketing outside the iSeries
world)
at the next stockholders meeting,
or directly to the upper "non iSeries" crowd at IBM. I imagine Cecilia's
doing all she can for the budget given.
(Personally, I'd put something like the "i can do it" video on a large
screen continuous player
in airports)
jim

----- Original Message -----
From: "Justin C. Haase" <JHaase@xxxxxxxxxxxxx>
To: "'Midrange Systems Technical Discussion'" <midrange-l@xxxxxxxxxxxx>
Sent: Monday, September 08, 2003 4:43 PM
Subject: RE: iSeries (non-) Marketing - part 24,566


> Maybe they're saving all the budget for the Superbowl commercials
featuring
> "Legends of iSeries".
>
> jch
>
> -----Original Message-----
> From: G Armour [mailto:garmour400m@xxxxxxxxx]
> Sent: Monday, September 08, 2003 3:31 PM
> To: midrange-l@xxxxxxxxxxxx
> Subject: iSeries (non-) Marketing - part 24,566
>
>
> I laughed, I cried, I screamed (you know, like
> 'AAAAAAUUUUUUUUGGGGGGHHHHHHH!") when I read the following "Out of context"
> from NEWS Wire Daily: "I was watching tennis on TV with my two kids, and
at
> the end, when the eServer ad came on and mentioned the xSeries, both of
them
> turned to me and said, 'Mom, where's the iSeries commercial?" - Cecelia
> Maresse, IBM v.p. of iSeries marketing
>
> <soapbox>
> There is actually an IBM v.p. of iSeries marketing?!?!?  Does anyone work
> under her?  Does she have a budget?  No insults intended to Ms. Maresse
(but
> insults *specifically* hurled at IBM), but what exactly does she do all
day?
> Trusting that Ms. Maresse is a bonafide marketing professional, I can only
> imagine the frustration she must feel at trying to promote a platform that
> gets ZERO attention from the eServer marketing wonks who control the
> advertising dollars.
>
> Yes, I already know that IBM makes their money from services and there's
> much more services revenue potential from xSeries than from iSeries, so I
> know *why* IBM doesn't advertise iSeries.  But still, an IBM v.p. of
iSeries
> marketing?  Does she do anything functionally more than preach to the
choir?
>
> Wonders never cease.
> </soapbox>
>
> GA
>
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