Joe,This one I don't get, but the point is that with the old pricing model Rational was getting zero. That's unsustainable. It would have been nice if some of the ADTS license could have been siphoned to Rational and RDi was just bundled in, but that didn't happen.
Your reasoning sounds great. There are a few "on the ground" issues to overcome.
1) When a long standing pricing model changes, usually the vendor feels like they would make more money using that method. It's the customer that's paying more.
2) By your logic, even you would be OK (ROI wise) if IBM charged three times the current rate, right? All you need to do is change "Does RDP save you 20 minutes a week?" to "Does RDP save you 1 hour a week?" to justify it! I don't think that reasoning would fly in too many shops.
3) The vast majority of basic development tools from IBM over the history of the IBM midrange (at least from the S/34 on, that I can think of) were bundled together. When that changes you can expect major resistance from the people that hold the keys to the purse strings.
4) The "one time cost" claim is not really accurate, since unbundling allows IBM to directly and separately base maintenance fees on the list price, which is ongoing.
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