Re: More bitching about IBM (was More SQL precompiler)

["John Taylor" <jtaylor@xxxxxxxxxxxx>]

From: "Nathan M. Andelin"

> In my new enterprise, the people who buy my tools are developing new
> e-business applications, either for use internally, or for their
customers.

I hope business is good for you.

> If you sell software to credit unions, or video rental stores, or casinos,
> or apparel manufacturing plants, you'll probably get a better return by
> advertising in a publication specific to your audience.  iSeries News is
> geared more to developers and IT operations.

That's a good point, Nathan. But it doesn't change the fact that iSeries
News (formerly News/400) was in fact used by application providers as an
advertising vehicle. Having been a subscriber since the early nineties, I
was able to flip through my library of back issues and find the following
information:

Year                #Of Ads (Application only)
------              ----------------------------
2002                3
1999                6
1997                9
1995                13
1993                17


Of course, that could mean a number of things:

- advertisers decided News/400 was not an effective advertising vehicle.
- News/400 reduced sales staff, and thereby ad sales.
- etc...

But then that wouldn't explain the drop in RPG employment listings
throughout the market.  As they say, where there's smoke - there's fire.
Unfortunately, there aren't enough casinos and credit unions to grow the
market.


John Taylor