Re: MSFT video demos Host Integration Server

Aha! I have finally discovered the problem!

Everyone seems to think the marketing is for the CURRENT users of the
AS/400. So we ~must~ keep calling it an AS/400.

However, I think marketing should be to NEW and PROSPECTIVE users of the
System i.

All I have to do is convince everyone that when they use the word AS/400 or
System i, they are MARKETING the platform! When marketing to NEW and
PROSPECTIVE users, the brand name is "System i".

Voila! Problem solved.....


P.S. Walden, why are you looking for an AS/400 job? They haven't sold one of
those this century :-)




On 6/6/07 2:18 PM, "Walden H. Leverich" <WaldenL@xxxxxxxxxxxxxxx> wrote:

Beautiful...in the midst of the pedantic semantics, Gmail puts this ad
up when I was reading the message:

Tech Software
Synon (AllFusion:2E) consultants for over a decade.
www.techsoftinc.com

Timing couldn't be better...Google is your friend!

Click on it? You could have made us spend $0.20 :) Seriously though,
that actually brings up a major problem w/the naming issue. Why did we
put "Synon" in that ad? Simple, most people call it Synon. Trevor has a
point (not withstanding my pedantic semantics) that the system is now
called a System i, or i5 depending on brand or product. However, when
you're looking at it from a marketing point of view, what are you going
to call it? Search engines are _very_ important these days, and I'm
quite sure that Google doesn't know I mean "i5" when I search for
"AS/400" so we have to have both keywords on our ads and site. It's fine
to say it's a i5, but the problem is many people call it an AS/400 and
therefore many more are forced to do so.

Want another example? Go to Dice and search for AS400 jobs... now
iSeries... now i5... now "System i" and check the result counts.

-Walden