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ChadB@xxxxxxxxxxxxxxxxxxxx wrote:
What I didn't enjoy about that article was that it seemed to legitimize the
practice of engineering search results in that way.

What your describing is a practice called (if memory serves) "Google-bombing," which is rarely successful except in the short term. Google tends to take a dim view of the practice, particularly when it's used for commercial gain. (As often as not, it's used as a venue for ridicule.)

Some well-known examples include one that caused a search on "idiot" to return the official White House site at the top of the list. As I recall, the Right Wing retailiated by making searches on something equally uncomplimentary return John Kerry's site.

--
JHHL

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