RE: California Software in the News again...

Two quotes:

"Bruce Acacio, CEO of California Software, says being on top of a Web
search for iSeries keywords is so important to the company that it has
full-time employees dedicated to optimizing its Web pages for search
engines. "It's very time consuming, but worth it," Acacio says."

And

iSeries vendor ASC popped up on a Google search of iSeries at number
nine, although the company hasn't gone to any great lengths to be listed
in the search engine results. Chris Wilson, ASC's director of software
tools, believes people searching for "iSeries" will likely use keyword
combinations that would produce results more closely reflecting what
they're looking for, for example, "iSeries data access." However, he
says, "I suspect [being in the top 10 of a general iSeries search is]
more helpful from an exposure standpoint than anything else."

So having "full-time employees dedicated to optimizing its Web pages for
search engines" will move you up three spots.  Perhaps it might be
easier to actually provide the service that someone is searching for...

Regards,
 
Scott Ingvaldson
iSeries System Administrator
GuideOne Insurance Group 

-----Original Message-----
date: Fri, 26 Aug 2005 12:36:57 -0400
from: ChadB@xxxxxxxxxxxxxxxxxxxx
subject: RE: California Software in the News again...


What I didn't enjoy about that article was that it seemed to legitimize
the
practice of engineering search results in that way.  To someone actually
using the search engine it makes it more and more difficult to actually
find useful info in the midst of all the marketing info inserted into
the
results.  Try searching for various types of product reviews (for a
fishing
reel, brake parts, or whatever) and the great majority of what you'll
find
will be links to many versions of 'pseudo' search or review sites
purporting to contain reviews or info, but actually containing the exact
same content and linking back to the same few shops aggressively
marketing
the item.

It would be nice for the big engines to be able to move those type of
results into a separate list (maybe you could toggle between the types
of
results if you really wanted that type of result...).  There are many
times
i've given up trying to find info that I used to be able to find before
those types of results became this prevalent.  I consider myself to be
fairly skilled at searching, for alot of people that are more casual
users
I can't imagine how they find anything useful at all!