RE: Wall Street Journal

[Don <dr2@xxxxxxxxxxxx>]

yup...at least 14 years of marketshare loss and at least 14 years of
education presence lost...

They need to get agressive in many more ways than just putting a few ads
in WSJ...



On Tue, 1 Mar 2005, Al Barsa wrote:

>
> Hi,
>
> We started to vocally complain about the lack of AS/400 marketing in the
> Fall of 1992 at COMMON in Atlanta (during the Rodney King riots, when they
> wouldn't let us out of our hotels!), so it's taken 14 and a half years.  I
> spoke to a half a dozen customers yesterday who saw the ad, and didn't know
> that their iSeries was an AS/400!  This included customers that we sold
> iSeries and i5 to who we had to communicate that this was their new AS/400.
>
> This is a good start, but we have a lot of catch up to do.
>
> Al
>
> Al Barsa, Jr.
> Barsa Consulting Group, LLC
>
> 400>390
>
> "i" comes before "p", "x" and "z"
> e gads
>
> Our system's had more names than Elizabeth Taylor!
>
> 914-251-1234
> 914-251-9406 fax
>
> http://www.barsaconsulting.com
> http://www.taatool.com
> http://www.as400connection.com
>
>
>
>
>              Mike.Crump@saint-
>              gobain.com
>              Sent by:                                                   To
>              midrange-l-bounce         Midrange Systems Technical
>              s+barsa2=attgloba         Discussion
>              l.net@xxxxxxxxxxx         <midrange-l@xxxxxxxxxxxx>
>              m                                                          cc
>
>                                                                    Subject
>              03/01/2005 10:00          RE: Wall Street Journal
>              AM
>
>
>              Please respond to
>              Midrange Systems
>                  Technical
>                 Discussion
>              <midrange-l@midra
>                  nge.com>
>
>
>
>
>
>
>
> I just had a note from Malcolm on another issue and I would concur that he
> is excited.  And I've never known him to exaggerate his feelings on this
> matter.  If Malcolm is excited, Joe is excited, could Don or AL not be to
> far behind?
>
> FYI - I think that WSJ ad is also running in Fortune, Business Week, Forbes
> and misc. IT publications.
>
> Finally, the best computer a business can buy has the marketing it
> deserves?
>
>
> Michael Crump
> Manager, Computing Services
> Saint-Gobain Containers
> 1509 S. Macedonia Ave.
> Muncie, IN  47302
> (765)741-7696
> (765)741-7012 f
> (800)428-8642
>
> "The probability that we may fail in the struggle ought not to deter us
> from the support of a cause we believe to be just"  Abraham Lincoln
>
>
>
>
>
>
>
>              Chuck Lewis
>              <clewis@xxxxxxxxx
>              t>                                                         To
>                                        Midrange Systems Technical
>              03/01/2005 09:41          Discussion
>              AM                        <midrange-l@xxxxxxxxxxxx>
>                                                                         cc
>
>              Please respond to                                     Subject
>              Midrange Systems          RE: Wall Street Journal
>                  Technical
>                 Discussion
>              <midrange-l@midra
>                  nge.com>
>
>
>
>
>
> Actually Jon, from speaking with Malcolm, this is entirely Peter Bingham
> (new VP of Marketing). He is PUMPED about both him AND Mark Shearer (the
> new
> General Manager) !
>
> Chuck
>
> -----Original Message-----
> From: midrange-l-bounces@xxxxxxxxxxxx
> [mailto:midrange-l-bounces@xxxxxxxxxxxx] On Behalf Of Jon Paris
> Sent: Monday, February 28, 2005 1:29 PM
> To: midrange-l@xxxxxxxxxxxx
> Subject: RE: Wall Street Journal
>
>  >> This is good stuff. I wonder why it's happening now? Just a change in
> the GM?
>
> It may have to do with a change in GM - but not the latest one.  I suspect
> this is a project that started with the former GM (good old whatsisname)
>
> Jon
>
>
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