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And a kind of secret: If you look back in the June '97 issue of Midrange 
Computing at a Significa column titled "Rebranding the AS/400", you'll see a 
plea for changing the name from 'AS/400' to something else... The author of the 
column? Al Barsa, Jr.

Ah, well, that plea was satisfied by IBM's rebranding which resulted in the 
e(logo)Server iSeries. Unfortunately, Al's larger plea concerned the lack of 
marketing. Rebranding is pointless without any significant attempt to build new 
brand awareness.

Tom Liotta

midrange-l-request@xxxxxxxxxxxx wrote:

>   8. RE: is this a hint or what? (michael@xxxxxxxxxxxxxxxxxx)
>
>I love Al's egad...and it's just right for the iSeries
>audience...Elizabeth Taylor would only be known by old folks...like me.
>The joke would be completely lost on the *NIX crowd.
>
>
>> -------- Original Message --------
>>
>> To stop the annoying messages from PDM, SEU and SDA, in PDM do F18, and
>> change the last prompt from "1" (Yes) to "2" (No).  You will notice the
>> inconsistency from the other "Y" / "N" options.
>>
>> Al
>>
>> Al Barsa, Jr.
>> Barsa Consulting Group, LLC
>>
>> 400>390
>>
>> "i" comes before "p", "x" and "z"
>> e gads
>>
>> Our system's had more names than Elizabeth Taylor!

-- 
Tom Liotta
The PowerTech Group, Inc.
19426 68th Avenue South
Kent, WA 98032
Phone  253-872-7788 x313
Fax    253-872-7904
http://www.powertech.com



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