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  3. April 2004

Re: iSeries Weekly Update-content

IBM assumes at this point that there are no new companies
that "might" grow big enough for the next size machine, so
why market to them ???

Just market to the very same old set of customers and
hope that they keep on buying.

You have to understand that marketing to the small business
crowd is "hard" and IBM doesn't like "hard".

That is the "growth plan" at IBM...

"Sell bigger to the same guys year after year."


Jim Franz wrote: 
Does IBM really want back in the SMB market?
I've got customers who used to say they were IBM "for life"
until IBM started ignoring them (and BP's ignore them even more
for lack of a margin and changing bp programs).
They get a once a year call from an ibm telesales announcing promos
for everyone else.


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