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  2. MIDRANGE-L
  3. November 2003

Re: WHAT IS THE BEST WAY TO BRING NEW CUSTOMERS TO THE ISERIES

I was witness to the first cars to have plaid upholstery.  "That'll never
sell.  Only women will buy it and no man will admit that his wife runs
things."  ah...  how the times change.  :) 
 
 Yes, the buyers of iSeries machines are people too.
 
---------------------------------------------------------
Booth Martin   http://www.MartinVT.com
Booth@xxxxxxxxxxxx
---------------------------------------------------------
 
-------Original Message-------
 
From: Midrange Systems Technical Discussion
Date: 11/05/03 14:17:32
To: midrange-l@xxxxxxxxxxxx
Subject: Re: WHAT IS THE BEST WAY TO BRING NEW CUSTOMERS TO THE ISERIES
 
Booth Martin wrote:
 
.... But would such a campaign really play well to the target customer set?
That
is, those buyers who are looking for applications, not a flashy image.
Image sells commodity items, like soap and breakfast cereal and Unix
servers. But I'd like to think the buyers of iSeries machines and
applications are a bit more discerning.
 
Cheers! Hans

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