RE: iSeries (non-) Marketing - part 24,566

People Of Earth...

I had to briefly join this love_fest to share a thought that occurred to
me...

Substitute references to iSeries with hp3000.

Hewlett-Packard did The Same Thing to their existing market base, then
blamed the 'slowly disappearing ecosystem' for EOL on the 3000.

Gee Whiz....if you don't market a product, and sales slip, and it's more
and more expensive to keep that boat floating.....

<With props to Al Barsa>

3000 > 400 > 390   ;-)
 
Al Karman
Director of Information Technology
alk@xxxxxxxxxxxxxxxxxxxxxxxxxx <remove _>

 
 

-----Original Message-----
From: midrange-l-bounces@xxxxxxxxxxxx
[mailto:midrange-l-bounces@xxxxxxxxxxxx] On Behalf Of M. Lazarus
Sent: Wednesday, September 10, 2003 11:45 AM
To: Midrange Systems Technical Discussion
Subject: Re: iSeries (non-) Marketing - part 24,566

Booth,

At 9/10/03 12:23 PM, you wrote:
>the iSeries is a niche product that appeals to the organization that
wants a
>top to bottom solution and no finger pointing from the software
supplier
>blaming the hardware supplier and vice versa.

  Why does that make it a niche product?  It is a general purpose
business 
system.


>On that basis the pSeries customer is a different breed, and there's a
lot
>more of them. Equal time is not appropriate, but IBM could get the
>demographics for the iSeries breed and of the pSeries breed and spend
>equally, per capita.

  How about starting by targeting industries / areas that are
traditional 
iSeries strongholds (e.g. apparel, distribution, banking, etc.), and
branch 
out from there.  I think that it has the potential to surpass pSeries
sales 
in many areas, if only IBM would choose to do so.

  BTW, I believe that should IBM choose to push the box they MUST train
and 
provide incentives to their sales people to sell the /400.  I know of 
several /400 sales that were "stolen" BY IBM SALES REPS to push the
client 
to an RS/6000.

  If IBM doesn't "believe" in their own product, then how can the
customer?

  -mark

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