Re: iSeries (non-) Marketing - part 24,566

["M. Lazarus" <mlazarus@xxxxxxxx>]

Hans,

At 9/10/03 08:46 AM, you wrote:
> My point here is that comparisons with other companies, especially MS, are 
> meaningless.

 On an academic level you're probably correct.  In "our" world (the one 
where we are often directly competing for the same sale) going head-to-head 
against a MS (or Unix) solution (whether it's for a departmental project 
where they can get away with a SQL Server / Intel solution or an enterprise 
wide web server, where they may have a combination of open source and MS 
products) is what we have to face.

 I think that the point we are attempting to make is that instead of 
fighting fire with fire, IBM seems to be fighting fire with 
obscurity.  Advertising a generic (not a direct quote) "we do technical 
services" or "we have solutions for all of your computing needs" sounds 
like a snake oil salesman's pitch vs. trying to sell specific platforms and 
solutions.

 Any way you cut it, the iSeries seems to get almost no ad exposure in the 
USA.  Trade rags are probably very effective, but if it's also effective to 
advertise a pSeries to the general public, then the iSeries should have 
equal time.

 -mark