Re: iSeries (non-) Marketing - part 24,566 -- MIDRANGE-L

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Hans,

At 9/10/03 08:46 AM, you wrote:

My point here is that comparisons with other companies, especially MS, are meaningless.

On an academic level you're probably correct. In "our" world (the one where we are often directly competing for the same sale) going head-to-head against a MS (or Unix) solution (whether it's for a departmental project where they can get away with a SQL Server / Intel solution or an enterprise wide web server, where they may have a combination of open source and MS products) is what we have to face.

I think that the point we are attempting to make is that instead of fighting fire with fire, IBM seems to be fighting fire with obscurity. Advertising a generic (not a direct quote) "we do technical services" or "we have solutions for all of your computing needs" sounds like a snake oil salesman's pitch vs. trying to sell specific platforms and solutions.

Any way you cut it, the iSeries seems to get almost no ad exposure in the USA. Trade rags are probably very effective, but if it's also effective to advertise a pSeries to the general public, then the iSeries should have equal time.

-mark

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