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that's OLD NEWS... On Mon, 28 Jan 2002, Reeve Fritchman wrote: > No, not "middeware". IBM management has placed the iSeries in the "nowhere" >category. > > -----Original Message----- > From: midrange-l-admin@midrange.com [mailto:midrange-l-admin@midrange.com]On >Behalf Of Dare @ Work > Sent: Monday, January 28, 2002 2:22 PM > To: midrange-l@midrange.com > Subject: Re: Big Blue leaves iSeries on the bench > > I think AS/400 falls in the category of MIDDLEWARE in these ad. > > ----- Original Message ----- > From: <Portal39@aol.com> > To: <midrange-l@midrange.com> > Sent: Monday, January 28, 2002 2:18 PM > Subject: Re: Big Blue leaves iSeries on the bench > > > -- > [ Picked text/plain from multipart/alternative ] > YES. NBA Advertisements. Same note as Mike Crump is referring to. > Did not mean to replicate. > > > oludare@ix.netcom.com writes: > > > > Subj: Re: Big Blue leaves iSeries on the bench > > Date: 01/28/2002 2:07:35 PM Eastern Standard Time > > From: oludare@ix.netcom.com (Dare @ Work) > > Sender: midrange-l-admin@midrange.com > > Reply-to: <A > HREF="mailto:midrange-l@midrange.com">midrange-l@midrange.com</A> > > To: midrange-l@midrange.com > > > > Are you refering to the DRP ad with the basketball teams? > > > > ----- Original Message ----- > > From: > > To: > > Sent: Monday, January 28, 2002 1:58 PM > > Subject: Big Blue leaves iSeries on the bench > > > > > > -- > > [ Picked text/plain from multipart/alternative ] > > LOST & FORGETTEN AGAIN !!! > > > > Insider Weekly > > Big Blue leaves iSeries on the bench > > Have you seen them? They're on all the time, you know... Big Blue > > has created a slew of eServer advertisements driving home the importance > of > > integration, but if you are waiting to see an ad featuring the iSeries, > don' > > t > > hold your breath. Even though the iSeries is branded "i" for > > integration, it was excluded from a series of ad spots highlighting that > > very > > topic. "We were looking for what concepts make key points about the > > importance of integration in the form of teamwork. Clearly the entire > family > > of eServers has a role to play on our e-business team," says Carol > Makovich, > > vp of worldwide media relations, IBM, Armonk, NY. The six-spot campaign > > features former NBA stars as players on IBM's basketball team that > > metaphorically illustrates how IBM products work together to create > > e-business infrastructure. The players, such as Xavier McDaniel and Bill > > Laimbeer, sport the names Mainframe, Middleware, PC, Linux, and Firewall > on > > the back of their blue jerseys. "The idea came from the need for > > integration at the customer level. The team represents integration and > > e-business," says Makovich. Each of these ads features a different aspect > > of the e-business infrastructure. The introductory spot, called "The > Game," > > introduces the players who will represent the strengths of IBM. In spots > > that follow, the players must face their opponents, the "Crash" team, > > consisting of Hacker, Virus, Spike, Downtime and Spam. An announcer calls > > the > > play-by-play. The series ends reinforcing the thought that e-business is a > > game with no off-season requiring continuous uptime. The players were > > chosen based on their likeness to their respective IBM product names. "We > > picked these guys based on their backgrounds and how well they physically > > match up to the roles," says Makovich. Big Blue hopes that when the > > audience views the whole campaign they will understand the breadth of > their > > offerings, says Makovich. The ads aired during the NFL playoff games to a > > massive audience nationwide. > > > > Categories: IBM Strategy > > > > > > > > > > A. Ports > > > > > > > > > > > > > > > > > > > > > > > > > > > > A. Ports > _______________________________________________ > This is the Midrange Systems Technical Discussion (MIDRANGE-L) mailing list > To post a message email: MIDRANGE-L@midrange.com > To subscribe, unsubscribe, or change list options, > visit: http://lists.midrange.com/cgi-bin/listinfo/midrange-l > or email: MIDRANGE-L-request@midrange.com > Before posting, please take a moment to review the archives > at http://archive.midrange.com/midrange-l. > > > _______________________________________________ > This is the Midrange Systems Technical Discussion (MIDRANGE-L) mailing list > To post a message email: MIDRANGE-L@midrange.com > To subscribe, unsubscribe, or change list options, > visit: http://lists.midrange.com/cgi-bin/listinfo/midrange-l > or email: MIDRANGE-L-request@midrange.com > Before posting, please take a moment to review the archives > at http://archive.midrange.com/midrange-l. > > _______________________________________________ > This is the Midrange Systems Technical Discussion (MIDRANGE-L) mailing list > To post a message email: MIDRANGE-L@midrange.com > To subscribe, unsubscribe, or change list options, > visit: http://lists.midrange.com/cgi-bin/listinfo/midrange-l > or email: MIDRANGE-L-request@midrange.com > Before posting, please take a moment to review the archives > at http://archive.midrange.com/midrange-l. >
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