-- [ Picked text/plain from multipart/alternative ] YES. NBA Advertisements. Same note as Mike Crump is referring to. Did not mean to replicate. firstname.lastname@example.org writes: > Subj: Re: Big Blue leaves iSeries on the bench > Date: 01/28/2002 2:07:35 PM Eastern Standard Time > From: email@example.com (Dare @ Work) > Sender: firstname.lastname@example.org > Reply-to: <A HREF="mailto:email@example.com">firstname.lastname@example.org</A> > To: email@example.com > > Are you refering to the DRP ad with the basketball teams? > > ----- Original Message ----- > From: > To: > Sent: Monday, January 28, 2002 1:58 PM > Subject: Big Blue leaves iSeries on the bench > > > -- > [ Picked text/plain from multipart/alternative ] > LOST & FORGETTEN AGAIN !!! > > Insider Weekly > Big Blue leaves iSeries on the bench > Have you seen them? They’re on all the time, you know... Big Blue > has created a slew of eServer advertisements driving home the importance of > integration, but if you are waiting to see an ad featuring the iSeries, don’ > t > hold your breath. Even though the iSeries is branded “i” for > integration, it was excluded from a series of ad spots highlighting that > very > topic. “We were looking for what concepts make key points about the > importance of integration in the form of teamwork. Clearly the entire family > of eServers has a role to play on our e-business team,” says Carol Makovich, > vp of worldwide media relations, IBM, Armonk, NY. The six-spot campaign > features former NBA stars as players on IBM’s basketball team that > metaphorically illustrates how IBM products work together to create > e-business infrastructure. The players, such as Xavier McDaniel and Bill > Laimbeer, sport the names Mainframe, Middleware, PC, Linux, and Firewall on > the back of their blue jerseys. “The idea came from the need for > integration at the customer level. The team represents integration and > e-business,” says Makovich. Each of these ads features a different aspect > of the e-business infrastructure. The introductory spot, called “The >Game,” > introduces the players who will represent the strengths of IBM. In spots > that follow, the players must face their opponents, the “Crash” team, > consisting of Hacker, Virus, Spike, Downtime and Spam. An announcer calls > the > play-by-play. The series ends reinforcing the thought that e-business is a > game with no off-season requiring continuous uptime. The players were > chosen based on their likeness to their respective IBM product names. “We > picked these guys based on their backgrounds and how well they physically > match up to the roles,” says Makovich. Big Blue hopes that when the > audience views the whole campaign they will understand the breadth of their > offerings, says Makovich. The ads aired during the NFL playoff games to a > massive audience nationwide. > > Categories: IBM Strategy > > > > > A. Ports > > > > > > > > > > > > A. Ports
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