I feel there is a difference between marketing consumer products or
branding, and selling iSeries boxes.

I just don't believe it would be cost effective to advertise iSeries at
Superbowl half time. Just as it wouldn't be cost effective to advertise
it on soda cans or billboards.

I would suspect that a significant number of viewers would be potential
car, computer, or deodorant customers. I'd even say that a significant
number might be potential IBM customers.

But when I want people to sink money into iSeries, it is because they
will see significant ROI. I think IBM marketing also should seek ROI and
I am not sure an iSeries specific ad would give that. I'm happy if IBM
runs around advertising eServers right and left all over the world. The
important thing, in my view, is that IBM remember to keep the iSeries on
the top of its list when customers needing a server solution show up
looking.

Neil Palmer wrote:

>Like you'd run out and buy a car, computer, deodorant or call EDS to have
>some cats herded at half time ?
>
>...Neil
>
--
Chris Rehm
javadisciple@earthlink.net

Beloved, let us love one another: for love is of God; and every one
that loveth is born of God, and knoweth God. 1 John 4:7





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