The demise of Midrange Computing - Is AS/400 is dead ?

I don't think so otherwise I had better close my business down.

Having used AS/400 Technology Showcase (Midrange Computing's European
offering) and News/400 as advertising media, Midrange came in a poor second
in terms of response to our advertising spend.  The quality of the
production by comparison was also archaic (Hello Magazine is better produced
!!)

Whilst this may all sound bitter, I should stress that it is not.  I have no
axe to grind with Midrange.  But in a commercial world that is getting more
comfortable with the WWW and the benefits that it  can offer over hard-copy
publications, the publications have to work harder and be more innovative to
offer "value-added" as well as high quality editorial.  Midrange is a
casualty because it did not move with the times or the market.

The demise of a dinosaur does not signal the end of the land that it lived
off !

Peter Ricci
Just 400 Limited
Tel +44 (0)1923 671900
Fax +44 (0)1923 671888
Web www.just400.co.uk (New site under development at
http://www.mmcreative.co.uk/just400/Home1024.asp)

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