RE: iSeries in Women's Wear Magazine...

Highlights Magazine:

Goofus presents his web apps on a Linux and Apache with an NT application
server and a Unix/Oracle backend.
Gallant integrates his applications on iSeries 400.

(how many of you are old enough to remember reading this in your
pediatrician's office?)

-----Original Message-----
From: Don [mailto:dr2@cssas400.com]
Sent: Wednesday, April 25, 2001 2:42 PM
To: MIDRANGE-L@midrange.com
Subject: RE: iSeries in Women's Wear Magazine...



Ya know, I was thinking further after I did that original post.  What I
was looking for was the demographic rational for using that media
venue...and after reading the replies, I wouldn't be surprised to see
adverts showing up where they should have been all along:  GQ, Sports
Illustrated, Business week.....   Hell, who knows, maybe Malcolm and Kim
will even want to put them in Jack and Jill...:)

Can't start too early....:)



> 
> 
> There are a few iSeries retail merchandising applications well suited to
> specialty retail and apparel, and apparel businesses have to run their
> financial, payroll, and distribution systems somewhere.
> 
> I think WWD is a very good target for iSeries marketing.
> 
> -Jim Damato
> 
> -----Original Message-----
> From: barsa@barsaconsulting.com [mailto:barsa@barsaconsulting.com]
> Sent: Wednesday, April 25, 2001 4:18 AM
> To: MIDRANGE-L@midrange.com
> Subject: Re: iSeries in Women's Wear Magazine...
> 
> 
> 
> Because the NYC apparel marketplace is dominated by one vendor.
> 
> Al Barsa, Jr.
> Barsa Consulting Group, LLC
> 
> 400>390
> 
> 914-251-1234
> 914-251-9406 fax
> 
> http://www.barsaconsulting.com
> http://www.taatool.com
> 
> 
> 
> 
> 
> 
> 
>                     Glenn Ericson
> 
>                     <Glenn-Ericson@att.        To:
> MIDRANGE-L@midrange.com
>                     net>                       cc:
> 
>                     Sent by:                   Subject:     Re: iSeries in
> Women's Wear Magazine...
>                     owner-midrange-l@mi
> 
>                     drange.com
> 
> 
> 
> 
> 
>                     04/25/01 12:33 AM
> 
>                     Please respond to
> 
>                     MIDRANGE-L
> 
> 
> 
> 
> 
> 
> 
> 
> 
> 
> 
> Gang  there are tons of AS/400s in the appear industry- so  why not
> advertise there?
> 
> At 06:59 PM 04/24/2001 +0000, you wrote:
>      That is a good question... but you might also ask what percentage of
>      that minority read Mirabella and Vogue?  You could argue a case for
>      faulty market research.  In my opinion IBM is putting too fine a
point
>      on their ad campaigns; a more broad (forgive the inadvertent pun)
>      approach to marketing sounds more logical to me.
> 
>      MacWheel99@aol.com wrote:
>      >
>      > What percentage of minority owned businesses have the decisions
made
>      by women?
>      >
>      > I would hazard a guess that there is a significant percentage of
>      female owned
>      > & managed businesses that need to use computers.
>      >
>      > What percentage of women are interested in reading about fashions,
>      compared
>      > to men?
>      >
>      > I would hazard a guess that a very high percentage is the answer.
>      >
>      > Men could care less about fashion, so it is non-obvious to us, that
>      such a
>      > publication might make sense to advertise IBM business products in.
>      >
>      > Thus, IBM has found a publication that is important to almost all
>      the CEOs &
>      > other leadership of women owned businesses.
>      >
>      > What's next? ... targeting publications most likely to be read by
>      owner
>      > managers of African American & Hispanic businesses, I might
suspect.
>      >
>      > MacWheel99@aol.com (Alister Wm Macintyre) (Al Mac)
>      >
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