• Subject: RE: rebranding doesn't always work...
  • From: Joel Fritz <JFritz@xxxxxxxxxxxxxxxx>
  • Date: Fri, 10 Nov 2000 16:39:22 -0800

Now they just have to revive the "Turbo" prefix.  "Turbo Delphi" has kind of
a nice ring to it.

> -----Original Message-----
> From: Leif Svalgaard [mailto:leif@leif.org]
> Sent: Friday, November 10, 2000 3:11 PM
> To: List Midrange
> Subject: rebranding doesn't always work...
> 
> 
> Struggling Inprise to become Borland again
> 
> The software tool maker, aiming to boost its image as it 
> develops a new
> corporate strategy, is revising its name again, this time to 
> Borland Software
> Corp.
> 
> http://computerworld.com/cwi/story/0%2C1199%2CNAV47_STO53730_N
> LTpm%2C00.html
> 
> 
> 
> 
> Leif Svalgaard
> 
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