Tattoo's Anyone? -- MIDRANGE-L

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OUT OF CONTEXT: BORN TO COMPUTE?
"We get endless e-mails and snail mails from people telling us how to market
the AS/400. That's evidence that it isn't a commodity, because you don't
feel passion about coffee or oil, but you do about something like an AS/400.
Outside computing, the Harley Davidson owners tattoo themselves with the
Harley Davidson logo. So far nobody's tattooed themselves with the IBM logo,
but we think that's just because of its design."
*       Malcolm Haines, IBM's chief AS/400 propagandist


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